"Own that Guy in 60 days" is quite unlike any of the dating self-help books currently on the market. It offers a fresh new perspective on the age old problem of dating. Rather than being written by "experts by training" who shroud their advice in complex dating and psychological theories, Blake Lavak has written an informative book from the unique position of an "expert by experience". This subtle change in author position, results in a potent and compelling book which is based on his own dating experiences, observations and interpretations. Blake captures the attention of the reader from the start, by writing in an honest, open and humorous way about his dating experiences and observations. He presents a book which is thought provoking, stimulating and motivating. He shares the dating strategies and methods which have been tried and tested by women throughout the ages and brings them to life through four women he considers to be skilled at the dating game. The book challenges prevailing dating advice, which suggests that women take a passive, rather than active, approach to dating. In his book, Blake directly addresses the modern day women's basic confusion which arises from mixed social messages regarding feminism and masculinity. Modern women are encouraged to be masculine in business which equates to being bold, brave and direct, and feminine in their romantic life which equates to being passive, docile, amenable and patient. Blake empowers women to have the confidence to use all of their strengths through interactions containing both feminine and masculine traits, to ultimately get and keep the man of their dreams. In a novel approach, Blake presents both the successes and misfortunes associated with employing the dating techniques he describes. This allows the reader to decide for themselves how they may adapt and employ the techniques. Blake suggests that women who are successful are bold, but that they are simultaneously subtle and thoughtful in how they do it. Some of the techniques Blake describes may appear shocking and provocative, but the psychological and emotional impact they have on men are real, powerful and long lasting. If practiced, the principles contained within his book will encourage you to proactively engage and connect with the dating process differently. If you are unsatisfied with your current dating experiences and achievements, and want to have a dating experience which ends up with the results you want this is the book for you. Dr Imara Hurlingham April 2014


Blake Lavak was born on a small island in the Pacific Ocean in 1961. He grew up on Long Island, New York, before studying Psychology at The London School of Economics. He then enjoyed a successful career in international finance before founding a consulting company which provides high level talent acquisition services to the hedge fund industry in London and New York. After his fifteen year marriage ended, Blake embarked on a quest to find his soul mate. He was keen to meet someone from outside his established network of friends, colleagues, and acquaintances. And so he embraced the new technology of the time and tried internet dating, and met many fascinating women as a result. Blake firmly believes that it is better to have loved and lost, and to that end he devoted the next seven years of his life to the quest to find The One. He ventured out to parts of London and abroad that he’d never been to before, to meet women far removed from his normal social circle. And his life was greatly enriched as a result. But he noticed that a small number of the women that he was meeting had a talent for attracting the most eligible men around, while other women seemed to struggle. He watched carefully, always quietly observing, and grew to understand how some women could be so successful, while others were not. What he learned during those seven years has been distilled into this book, which is now the practical guide to love for women in the 21st century. Blake spent several years restoring an old sailboat with the help of some friends, and is now planning to sail around the world.