Boring2brave: The ’’bravery-As-A-Strategy’’ Mindset That’’s Transforming B2B Marketing | 維持健康的好方法 - 2024年11月

Boring2brave: The ’’bravery-As-A-Strategy’’ Mindset That’’s Transforming B2B Marketing

作者:Choueke, Mark
出版社:
出版日期:2021年07月20日
ISBN:9781788602211
語言:繁體中文
售價:560元

A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena. He’s been the ’media’, the ’agency’ and the ’brand’; has operated within large corporates and startups alike and has raised investment to found and run a successful business. Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph. Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world’s greatest brands.


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